Hyaluronic Acid Serum 50ml


This is an excellent product for all skin types, providing lightweight but intense hydration, this is one of the only anti ageing products on the market that is suitable for use on both dry, mature skin to problem and prematurely ageing skin. Whether you want to try and reduce original fine lines and wrinkles or prevent them from appearing, no matter what your skin type, this is an excellent product choice.

Due to its oil-free texture it isn't rich like most anti-ageing products, but acts like a super sponge and retains water within the skin, locking in the moisture that your skin usually looses. As we become older our skin’s ability to retain moisture weakens, the result…our skin becomes dry and dehydrated.

This serum helps to infuse your skin with moisture. With regular use the skins moisture balance is restored which in turn helps to plump out the skin making the appearance of fine lines less visible, circulation is improved therefore encouraging skin cell development which in turn reduces dry patches, leaving the skin looking smoother, softer and more radiant.

How does it work? Hyaluronic Acids has been hailed as a wonder ingredient in skincare, but not all skincare products are the same, many contain levels of Hyaluronic Acid that are too low to make any difference to the skin. It is also important for the Hyaluronic Acid to be of a low molecular weight so it can be easily absorbed deeper into the skin. The molecular weight of our Hyaluronic Acid cosmetic grade is 1,000,000 and is considered to be of low molecular weight.

Hyaluronic Acid will help the delivery of other ingredients to the skin, so combines well with other moisturising and anti-aging products. It is also critical in providing nutrients and removing waste from cells that do not have a direct blood supply. If the amount of hyaluronic acid depletes, nutrients cannot be moved into these cells and waste cannot be eliminated from cells.

100% animal free and vegan friendly (unlike a lot of Hyaluronic Acid products), this Hyaluronic Acid is created from soya so avoid if you have a sensitivity to soya produce.

Skincare tips: A little of this product goes a very long way so you only need a few drops and it can also be used on the skin directly under the eyes. Apply to skin after cleansing and toning, it can be used under additional serums or other moisturisers to intensify their effects on the skin.

We've tested this product on sensitive skin with no problems but if you do have sensitive skin, a patch test is advised before trying any new products. 

This serum can also be used directly after a chemical exfoliator or our Dermaflannel; in fact it enhances the results as it can penetrate deeper in to the skin.

If you have oily skin and are worried about ageing then this product is excellent. Because it is totally oil free, it is one of the best anti ageing products for oily or problem skin as most anti-ageing products are too oily and just aggravate spotty conditions. Even oily skin can become flaky and dehydrated, simply apply under your usual moisturiser for added moisturising benefits and see those fine lines and wrinkles start to fade.

Ingredients: Hyaluronic Acid Sodium Salt, Distilled water infused with Witch Hazel and Aloe Vera, Germall plus*

*Germall Plus is a cosmetic preservative combining Diazolidinyl Urea and Iodopropynyl Butylcarbamate solubilized in Propylene Glycol


4.25 Average

24 Reviews


Stephen Kidson

I could not live without this serum. A tiny amount glides on the skin easily and is so smooth and silky on the skin. It absorbs quickly leaving no residue and helps reduce fine lines and signs of ageing whilst protecting the skin from daily pollution and dirt. A must have!

Samantha Revill

Gives me moisture without greasiness and doesn't give me spots like other similar products


This is ok because it does leave the skin plump in the morning after a night treatment but it pills (balls up) after application. This, I feel, affects the steps after the hyaluronic acid as the products can't absorb properly and I wouldn't use this under makeup.

Lydia Mountford

I am really happt with tjis serum it's not irritating and dosn't clog the pores!!!


Very refreshing. relaxing. Increases skin moisture level. I think the texture is too watery. Very convenient to use. Excellent for combination skin even in hot and humid weather. Uses the product mainly after beauty treatments such as Derma Roller or after tanning (I am a 45-year-old man).


I cannot live without this serum! It's fab and so hydrating. I ran out of this a few week's ago and I noticed a change in my skin and not in a good way. I have since re-ordered this product and can't wait for it to arrive so that I can get back to using it after using the bravura acids that I have.


Have only just started using this serum but will definitely be re-ordering. My skin feels amazing, soft, supple and hydrated and my fine lines are softened-its definitely taken a few years off so its got to be good!!! I think every woman who's serious about skin care and concerned about dehydration, fine lines etc , should seriously consider using this serum-you can use it before other serums or just on its own before your moisturiser. Its very fluid so you don't need to use much which makes it an economical buy and its really effective-what more can you ask for???......Well if i was super picky I would suggest beautiful packaging like the toners, moisturisers and acids BUT to be honest I would still buy it if it came in a baked bean can! :-)

Jane Crabb

I love this product....I've been using it for about 2 weeks and it's the only serum I've bought that works,I noticed I was getting lines on each side of my mouth even in such a short time there is defiantly a difference...my skin looks radiant and it's so soft. A little bit does go a long way..so it's very good value for money.....I will be buying more and when I've finished using my other creams and cleansers I will be buying Bravia instead....


I can't believe how amazing this product is! I bought it during an offer thinking I wouldn't pay full price (Sorry Bravura London) but because it doesn't have that many ingredients in it, I didn't think it would make a huge difference, but boy it does! I didn't actually notice until I ran out, I thought the amazing results were just from the glycolic acid 10% and while that leaves me skin soft and glowing, this also makes a big difference too! After a couple of weeks of running out, I noticed the lines on my forehead starting to become a lot more pronounced, to the point that I was going to get botox! But then I starting thinking about what I'd changed from my routine and the only thing was this. So I took a risk and ordered another bottle and a week later my skin is amazing again, the fine lines on my forehead have almost disappeared, my overall complexion looks a lot more youthful and I swear it makes my cheek bones plumper! Honestly if like me you think 25 is a lot, it really is worth the value and you only need a tiny amount, I use it twice a day under moisturiser and a bottle lasts months! I will never be without this product again and I'm pretty sure all of the women in work will be ordering because they could also see the difference.


Love it. Its really good.


I bought this to use after using chemical peels as they do sometimes cause my skin to be very dry and flaky, especially the day right after. It's really helped to calm irritation and make the skin look brighter and smoother. There is one thing that bothers me about this product and that is that it contains the preservative germall plus, I know most products require a preservative to make the last but I prefer to buy products that are as natural as possible. Overall great stuff bravura :)


I've only used this for 2 days, morning and night and i can already see a difference in my skin, looks a lot clearer and shiny which seems to compliment the effects of the 10% Glycolic Peel (lavender) i use.


I have been using this serum for over a year now and I love it so much! It seems to support my skin and allow me to use strongly acidic products to treat my acne - without it my skin used to get tight and red and I would have to wait ages between treatments, so I never got on top of my acne. It's also every bit as good as a free sample I was given of another brand's version which retails at four times the price!


I've used this for a couple days now, I can't believe how my skin has evened out and overall improved. I have a problem with very oily skin and I must use oil absorbing pads and every day they would be saturated with oil, with using this product they only have a few speckles of oil on them, amazing! A little really does go a long way too, it's amazing how well it spreads over the skin, you don't need a lot of it. Its a bit pricy but definatly worth the price, I have very acne prone skin and usually any other product would cause problems for me, this stuff is amazing


This product is amazing. I have always suffered from dry skin around my nose. It was horrible and I couldn't shift it. I would scrub it off and it would become inflamed and then it would just keep coming back. I started doing the glycolic peels about three months ago and used this as my after treatment moisturising serum and haven't had a problem with dry skin since. Will be purchasing again.


I have tried other makes but they are not as good as this one, I absolutely love this serum which I use every morning and every evening after toning and before I moisturise, it leaves my skin gleaming, hydrated and more evenly toned. It does not irritate my skin at all and I have to be so careful with what I use on my skin which is prone to flaring up, When I apply thias serum my skin soaks it up quickly, it definately helps your skin lock in moisture thus leaving it less lined and dewy looking, heaven!


This is a great product, and one I will definitely buy again. It does what it says on the tin - my skin feels completely hydrated. My skin has improved so much since using the Bravura range. This product is expensive, but it does work.


This is a wonderful product. I have greasy skin and large pores and this is the only thing - apart from basic Olay lotion - that I can use without it leading to spots. This product leaves the skin with a nice moist feel rather than rubbery oiliness. The packaging is flimsy which is good environmentally, but sadly the thread on the screw-on top tends to go when the bottle has been used a while, and it won't close so efficiently. I tried the pump top but then you are left with unscrewing it anyway to get the serum out when the level gets low. Not a major problem just slightly inconvenient. But it doesn't stop me from buying it as the serum is great.


Iv been using this now for a few yrs from Bravura, and the serum works perfectly I use it straight after cleansing in the morning before applying my make up it soaks straight into the skin without any irritation I have sensitive skin and its supper ..Iv previously tryed from a different company a similer base but found it too be watery and this did not work for me infact i found the product to be quite useless, serum forms are better and the advice imfo on here with this product is spot on low hyaluronic compounds do not work, believe me iv tried them so the past few yrs im sticking with this one love it and it really works. :)


For the price and quality of this product I thought it was excellent. I know 30 sounds a lot but it makes any product you put ontop of it so effective, even if its a cheap supermarket moisturiser. Smooth onto cleansed skin then add your moisturiser and the skin feels dewy and hydrated. Its great over the neck and chest if you then add a body lotion ontop. A little goes a really long way too so overall I would say good value for money.


This product seems pricey but try googling it - this stuff can go for over 100 in some stores. I get really dry skin and usually have to get a medicated moisturiser which smells and comes in rather unglamorous packaging. Since finding this product I can take my pick of the moisturisers and this stuff helps absorb it all and keeps my skin wonderfully soft.

Stacey Cook

As I'm approaching the dreaded 30 I've started to notice my skin not looking as youthfull as it once did so I bought this along with the 30% glycolic acid and I have to say, I'm very impressed! In only a few weeks the line in my forehead is much smoother and my face just seems to look healthier, the main thing that attracted me to this is that my skin is oily and other anti ageing products brought my skin out in spots, this just goes under my usual products and sinks in beautifully, I'm so impressed I think I'll treat myself to some more Bravura London products.

David Lockyer

This is an absolute beauty must. I have been using day and night under my normal moisturiser daily and my skin texture is plumped, smoother and doesn't look dehydrated anymore - even when I have been in the sun a lot this summer. Expensive, but a little goes a very long way - I found it easier to measure the dose with the pump.

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